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Natural Hair Product Ins and Outs for 2024


For 2024 and beyond , we're getting the health of our natural hair in check. This starts with choosing the right products for your curls, coils and/or kinks. With the right products and right techniques suited for your hair type, your hair will thrive. With knowing what works for your hair,, you're able to stay away from bad products or harmful ingredient that offer no nourishment for your hair. Here's a guide to help you chose the natural hair products that are "IN" and avoid the ones that are "OUT".

The "Ins": Must-Have Products for Natural Hair

Tailored Beauty Coconut Creme Shampoo
First and foremost, incorporating a sulfate-free shampoo into your routine is essential. Sulfates, which are harsh detergents found in many shampoos, can strip your hair of its natural oils, leading to dryness and frizz. The Tailored Beauty Coconut Creme shampoo cleanses your hair without stripping away essential moisture, leaving it soft and manageable. It is infused with coconut oil which cleanses and strengthens hair and aloe vera juice that moisturizes and restores hair's natural pH. 

Tailored Beauty Coconut Crème Conditioner with Mango Butter
Next, a moisturizing conditioner is a non-negotiable for natural hair. Natural hair thrives on moisture, and a good conditioner replenishes hydration, detangles, and smooths the hair cuticle. Opt for our Tailored Beauty conditioners that contain ingredients like mango butter, coconut oil, and olive oil. These ingredients are great for penetrating the hair with moisture for it to be locked in and keep your curls looking and feeling healthy. 

Tailored Beauty Moisturizing Leave-In Conditioner Treatment
A leave-in conditioner is another must-have. This product provides continuous moisture and protection throughout the day, helping to detangle and define your curls. Products containing jojoba oil, avocado oil, and silk proteins are particularly effective in maintaining moisture and softness.




The "Outs": Products to Avoid for Natural Hair

Just as important as knowing what to use is knowing what to avoid.

Sulfates are at the top of the list. These ingredients can be extremely drying and damaging to natural hair. Avoid shampoos with sodium lauryl sulfate or sodium laureth sulfate to keep your hair healthy.

Silicones, while providing temporary smoothness and shine, often cause buildup that can weigh hair down and lead to dullness. They also require strong detergents to remove. Avoid ingredients like dimethicone, cyclopentasiloxane, and amodimethicone.

Drying alcohols can also be detrimental. Not all alcohols are bad, but drying alcohols can strip natural oils and cause frizz and breakage. Avoid ingredients such as ethanol, and denatured alcohol.

Lastly, parabens are preservatives that have been linked to health concerns. While effective in preventing product spoilage, they are best avoided. Look out for ingredients ending in -paraben, like methylparaben and propylparaben.


The journey to healthy natural hair is all about finding the right balance of moisture, strength, and protection. By understanding what ingredients and products work best for your hair type, you can create a routine that celebrates and nurtures your natural beauty. Remember, the key is consistency and patience—beautiful, healthy hair doesn’t happen overnight, but with the right products and care, it’s entirely achievable. 

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