CEO Keya James with JaelenMitchell and Felisha Shugart
Myth #1: Being natural requires an entire day to wash hair
I think we have all heard this one before, " Being natural is too much work!". I know many naturals who dedicate hours to doing their hair on washday. Not because it is a grueling time consuming process, but more simply because we found a great tutorial by our favorite influencer and that cute rod set took longer than expected. Most times washday is a breeze when a healthy haircare regimen is perfected. Our Ultimate Collection Box is perfect for washdays because it takes the hassle out of finding the right products. The Ultimate Collection Box contains products for every part of your haircare regimen from co-washing with our Coconut Creme Conditioner to growing and taming edges with our Jamaican Black Castor Oil Edge Control.
Myth # 2: You can wash relaxer out of your hair.
A relaxer chemically changes the nature of your hair so the hair itself is permanently altered. Once you’ve relaxed or even texlaxed it, the only way to get back to your natural roots is with a big chop. Some women even prefer to long term transition from their relaxed hair by wearing long term protective hairstyles such as weaves, wigs, and braids. Our Grow Thick Oil is perfect for transitioners looking keeping strands healthy under protective hairstyles and our Moisturizing Mist is perfect for daily moisturizing any TWA.
Myth #3: "Good Hair" hair is easier to maintain.
That’s not true! Textured hair might have different needs depending on your hair types. As naturals we all go through the same struggles. It’s not harder to maintain when your hair type when you understand a few basic principles, which fall into two basic categories: keep your hair moisturized and try to avoid breakage.
What is a hair myth you hear all the time? Let us know in the comments!